MEET LARRY
IT Director. Gym enthusiast. TPRM disaster. Larry is the character nobody wants to be — but more people are than they'd like to admit.
IT Director. Gym enthusiast. TPRM disaster. Larry is the character nobody wants to be — but more people are than they'd like to admit.
Larry is an IT Director at a 500-person company. He can deadlift 315 pounds. He has a "focus band" collection that rivals his server rack. He once replaced the break room coffee machine with a protein shake blender. And he has never — not once — completed a formal vendor risk assessment.
Larry isn't malicious. He's busy. He's overwhelmed. He genuinely believes that "muscling through" security questionnaires with a 2019 spreadsheet is a viable strategy. He thinks vendor risk management is something that only Fortune 500 companies need. He'll "get to it tomorrow" — for the 47th consecutive tomorrow.
Larry is fictional. But the 67% of mid-market IT departments with no formal TPRM program? They're very real. And every one of them has a Larry.
#DontBeLarry is a campaign by Verisq AI targeting IT Directors at companies with 300–2,000+ employees — the exact demographic most likely to lack a vendor risk program and most vulnerable to third-party breaches.
Through The Larry Chronicles video series, social media content, and the free trial at www.livethreat.ai, the campaign makes vendor risk management approachable, entertaining, and actionable — because the alternative is being Larry.
"If I can PR my squat, I can handle vendor compliance!"
— Larry, Episode 1"Just muscle through!"
— Larry's solution to every problemTry LiveThreat free — no credit card required.
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