REGULATORY WATCH

Privacy, AI governance and data protection developments across the US and the EU, from regulators, legislatures and courts.

⚖️ Latest developments 🌐 Jurisdictions 📚 Law library
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Topic: targeted advertising · clear
61 developments
Moderate Proposed regulation Proposed European Union · Nov 11, 2025
Open letter warns EU Commission's Digital Omnibus draft could deregulate GDPR
Noyb, EDRi and the Irish Council for Civil Liberties sent an open letter to the European Commission criticizing a draft Digital Omnibus that would amend core GDPR provisions. The draft proposes redefining personal data, weakening data…
European Commission · General Data Protection Regulation
Moderate Fine In effect France · Sep 4, 2025
CNIL fines Google €325 million for unsolicited Gmail advertising
The French data protection authority CNIL has issued a decision siding with privacy NGO noyb and fined Google €325 million for sending unsolicited advertising emails to Gmail users without consent. The authority also ordered Google to stop…
CNIL · ePrivacy Directive
Moderate Court ruling Decided Austria · Aug 18, 2025
Austrian Federal Administrative Court rules DerStandard's "pay or okay" consent model illegal
The Austrian Federal Administrative Court (BVwG) confirmed the Data Protection Authority's finding that DerStandard violated the GDPR by offering a "pay or okay" choice. The court held that the newspaper did not obtain valid, granular…
Austrian Data Protection Authority (DSB) · General Data Protection Regulation
Moderate Court ruling Decided European Union · Jul 31, 2025
CJEU ruling C‑446/21 limits use of personal data for online advertising and repurposing publicly available data
The European Court of Justice issued ruling C‑446/21, fully backing a lawsuit against Meta's Facebook service. The court massively limits the use of personal data for online advertising and restricts the reuse of publicly available…
EDPB · General Data Protection Regulation
Moderate Guidance Announced European Union · Jul 24, 2025
Report flags 'Pay or Okay' consent‑bypass systems as violating GDPR free‑consent requirement
The noyb report documents the spread of “Pay or Okay” systems across Europe, where users must pay to refuse tracking, resulting in near‑universal consent rates that breach the GDPR’s freely‑given consent standard. It cites a July 2023 CJEU…
European Data Protection Board (EDPB) · General Data Protection Regulation
Moderate Enforcement Announced European Union · Jun 16, 2025
noyb warns Meta's planned WhatsApp ads may breach GDPR and DMA
noyb alleges that Meta's intention to serve ads on WhatsApp using personal data from Instagram and Facebook violates the GDPR and the EU Digital Markets Act. The organization says the proposed "Pay or Okay" model would not provide freely…
noyb · General Data Protection Regulation
Moderate Court ruling Decided Ireland · Jan 29, 2025
EU General Court rules Irish DPC acted unlawfully for refusing to investigate noyb complaint
The EU General Court held that the Irish Data Protection Commission unlawfully refused to investigate a complaint filed by noyb. The court dismissed the DPC's claims against the European Data Protection Board. The case can now be appealed…
Irish Data Protection Commission · General Data Protection Regulation
Moderate Enforcement Decided European Union · Dec 13, 2024
EDPS finds European Commission illegally used political micro‑targeting
The European Data Protection Supervisor issued a decision that the European Commission illegally targeted ads using sensitive political data. The EDPS issued only a reprimand, noting no fine was needed as the practice stopped. The decision…
European Data Protection Supervisor (EDPS) · General Data Protection Regulation
Moderate Court ruling Decided European Union · Oct 4, 2024
CJEU rules Meta must minimise use of personal data for ads
The Court of Justice of the European Union (CJEU) held that Meta must limit the processing of personal data for online advertising to what is strictly necessary, applying the GDPR data‑minimisation principle regardless of consent. It also…
EDPB · General Data Protection Regulation
Moderate Fine Decided Norway (EEA) · Jul 1, 2024 · effective Jul 1, 2024
Norwegian court confirms €5.7M fine for Grindr over GDPR breach
A Norwegian court upheld a fine of NOK 65 million (€5.7 million) against Grindr for violating the GDPR by sharing user data with advertisers. The ruling follows a complaint by the Norwegian Consumer Council, supported by noyb.
EDPB · General Data Protection Regulation
Moderate Investigation Announced Austria · Jun 4, 2024
noyb files complaints urging Austrian DSB to investigate Microsoft 365 Education for GDPR violations affecting children
noyb has lodged two complaints with Austria's data protection authority alleging that Microsoft 365 Education breaches GDPR rights of minors by shifting responsibility to schools, providing vague privacy information, and tracking users…
Austrian Data Protection Authority (DSB) · General Data Protection Regulation
Moderate Interpretation Published European Union · Apr 25, 2024
CJEU Advocate General says Facebook must limit personal data for ads under GDPR data‑minimisation
The Advocate General’s opinion interprets Article 5(1)(c) GDPR to require Meta to restrict the use of personal data for targeted advertising by time, type and source. It also addresses purpose‑limitation, stating that publicly disclosed…
EDPB · General Data Protection Regulation
Moderate Interpretation Published European Union · Apr 17, 2024
EDPB opinion bars Meta from using 'Pay or Okay' consent model
The European Data Protection Board issued an opinion stating that Meta may not rely on a pay‑or‑consent scheme to process personal data for behavioural advertising. The decision requires Meta to offer a genuine opt‑in choice rather than a…
European Data Protection Board · General Data Protection Regulation
Moderate Guidance Announced European Union · Mar 19, 2024
EDPB to issue binding opinion on Meta's 'Pay or Okay' consent model
The European Data Protection Board (EDPB) plans to issue a binding opinion on the legality of Meta's "Pay or Okay" system that charges users to refuse tracking. The opinion could legitimize the practice across the EU, threatening the GDPR…
European Data Protection Board · General Data Protection Regulation
Moderate Guidance Announced European Union · Feb 16, 2024
28 NGOs urge EU Data Protection Board to reject Meta's 'Pay or Okay' consent model
A coalition of 28 NGOs, including Wikimedia Europe, Bits of Freedom and the Norwegian Consumer Council, sent a joint letter to the European Data Protection Board requesting a binding opinion on Meta's "Pay or Okay" system, which forces…
European Data Protection Board (EDPB) · General Data Protection Regulation
Moderate Enforcement Filed Austria · Nov 28, 2023
noyb files GDPR complaint against Meta over “Pay or Okay” tracking fee
noyb lodged a complaint with the Austrian Data Protection Authority alleging that Meta’s practice of charging users up to €251.88 a year to avoid personalized advertising violates GDPR consent requirements. The complaint references the…
Austrian Data Protection Authority · General Data Protection Regulation
Moderate Enforcement Filed European Union · Nov 16, 2023
noyb files complaint with EDPS over EU Commission’s political micro‑targeting ads on X
noyb lodged a complaint with the European Data Protection Supervisor alleging the EU Commission used unlawful micro‑targeting on X to promote its chat‑control proposal. The ads targeted users based on political views and religious beliefs…
European Data Protection Supervisor (EDPS) · General Data Protection Regulation
Moderate Interpretation Announced European Union · Oct 3, 2023
Meta proposes 'Pay for your Rights' model charging EU users €160/year for non‑consent
Meta plans to charge EU users €160 per year if they do not consent to the processing of their personal data on Facebook and Instagram. The proposal references an obiter dictum from the CJEU case C‑252/21 that an alternative to ads may be…
Irish Data Protection Commission · General Data Protection Regulation
Moderate Fine Decided Norway (EEA) · Sep 29, 2023
Norwegian Privacy Appeals Board upholds €5.8 million fine against Grindr
The Norwegian Privacy Appeals Board confirmed the Norwegian Data Protection Authority's fine of NOK 65 million against the dating app Grindr for sharing sensitive personal data with third parties. The fine, approximately €5.8 million…
Norwegian Data Protection Authority · General Data Protection Regulation
Moderate Enforcement Announced European Union · Aug 1, 2023
Meta to switch to consent for behavioral ads after EU litigation
Meta announced it will seek user consent before showing behavioral ads in the EU and Switzerland, changing its legal basis from legitimate interest to consent. The move follows litigation by noyb, decisions by the EDPB and the CJEU, and a…
Irish Data Protection Commission · General Data Protection Regulation
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Coming up
Oct 2026
19
FCC proposes to modify system of records for National Deaf-Blind Equipment Distribution Program
United States (federal) · effective
Oct 2026
19
FCC modifies Lifeline Program system of records (FCC/WCB-1) under the Privacy Act
United States (federal) · effective
Oct 2026
26
Peace Corps announces new CRM system of records (PC 38) effective Oct 26, 2026
United States (federal) · effective
Oct 2026
28
HHS modifies ORR Unaccompanied Children system of records, effective Oct 28, 2026
United States (federal) · effective
Oct 2026
29
Italian Garante's tracking-pixel guidelines become effective Oct 29, 2026
Italy · effective
Oct 2026
29
Italian Garante's tracking-pixel guidelines become effective Oct 29, 2026
Italy · compliance deadline
Nov 2026
2
DOI establishes new matching program under Privacy Act of 1974
United States (federal) · effective
Nov 2026
5
Treasury exempts new tip intake records from certain Privacy Act provisions
United States (federal) · effective
Nov 2026
6
Treasury proposes new system of records for federal student aid data
United States (federal) · effective
Nov 2026
16
NARA proposes revisions to System of Records NARA 44 for reasonable accommodation requests
United States (federal) · effective
Nov 2026
24
Farm Credit Administration amends employee payroll system of records under Privacy Act, effective Nov 24, 2026
United States (federal) · effective
Dec 2026
20
AEPD launches call for articles for third issue of Revista PIT on GDPR and emerging regulations
Spain · compliance deadline
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