Regulatory Watch  /  United States (federal)  /  Guidance
Moderate impactGuidanceAnnounced

FTC announces new study on personalized pricing under Section 6(b) of the FTC Act

FTC Chair Andrew Ferguson announced plans for a study examining personalized pricing practices. The study will be conducted under the authority of Section 6(b) of the FTC Act.

Why it matters: The FTC's study signals heightened scrutiny of data-driven pricing, impacting businesses that use personal data for price discrimination.

Summary generated from the sources below. Check the primary source before relying on it; this is not legal advice.

Sources
FTC to Launch New Study on Personalized Pricing
Hunton Privacy & Cybersecurity Law Blog · primary source · Oct 7, 2026
Details
JurisdictionUnited States (federal)
RegulatorFederal Trade Commission
LawFTC Act Section 5
StatusAnnounced
PublishedOctober 7, 2026
Effectivenot stated
Topicsprofiling, automated decision making, targeted advertising, privacy, ai governance
Datapersonal