The Italian Data Protection Authority imposed an administrative fine of EUR 16 700 000 on Wind Tre S.p.A. for violations of GDPR principles in its telemarketing and contract activation practices. The authority also issued a definitive ban on processing personal data obtained without consent and ordered the company to strengthen its technical and organisational measures. The decision was based on infringements of consent, the right to object, accountability and security obligations.
Why it matters: The fine underscores the GDPR’s strict enforcement of consent and data‑subject rights in telecom marketing.
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